Top 5 Social Apps Performance in Portugal: Q4 2021

In the fourth quarter of 2021, the top 5 social apps in Portugal demonstrated varying performance trends across downloads, revenue, and active users. Here’s a breakdown of how each app fared during this period based on data from Sensor Tower.

Instagram saw a steady increase in weekly downloads, peaking at approximately 28.9K in the week of December 20. Revenue fluctuated moderately, with the highest weekly revenue of around $268 recorded in the week of September 27. Weekly active users remained relatively stable, averaging around 3.6M throughout the quarter.

TikTok experienced significant growth in weekly revenue, hitting a peak of approximately $29K in the week of November 29. Weekly downloads also showed an upward trend, reaching around 23.4K in the week of December 20. Active users were consistent, maintaining an average of about 2M during the quarter.

Facebook maintained a robust presence with weekly downloads peaking at approximately 23.3K in the week of December 20. Revenue varied, with a high of around $5.3K in the week of November 29. The app saw a steady number of active users, averaging around 5.3M throughout the quarter.

X had a notable increase in weekly downloads, peaking at approximately 12.4K in the week of November 15. Revenue remained modest, with the highest weekly revenue reaching about $70 in the week of December 20. Weekly active users hovered around 870K, showing minimal fluctuations.

Playsee: Explore Local Reels showed an increase in weekly downloads, peaking at approximately 6.9K in the week of December 27. Active users also saw growth, with a high of around 4.9K in the same week.

These performance trends provide valuable insights into the popularity and user engagement of these top social apps in Portugal during the fourth quarter of 2021. For more detailed analytics and insights, visit Sensor Tower.